USA Fleet Solutions Blog

How to Cope with Data Overload in Telematics

Here’s the problem: You have tons of data and you don’t know what to do with it. Dealing with information overload is a common concern for many managers.

Do You Have Data Overload?

Also called “drinking from the fire hose,” information overload means you’re taking in more data than you can handle. Being flooded with information is the opposite of being in the dark, but it could be just as dangerous — especially if you’re responsible for driver safety. Negligence is not something your company wants to get caught up in.

A common concern we hear at Geotab is, “What do I do with all that data?” and, “How do I organize and understand all my information?”

Telematics solutions like Geotab can offer you loads of data about your vehicles and drivers. Examples include: vehicle position, speed, trip distance/time, idling, harsh braking and aggressive driving, seat belt use, fuel consumption, vehicle faults, battery voltage, and more. Add big data and predictive analytics on top of that, and it can be intimidating to a new user.

Symptoms of Information Overload

Here are telltale signs that you could be suffering from information overload and not taking advantage of the benefits telematics brings:

  • Runaway fuel costs
  • Too many costly vehicle collisions
  • Unplanned repairs and high maintenance costs
  • Poor customer satisfaction level
  • Low overall productivity
  • Compliance violations

If you’ve had telematics for a while and you’re still experiencing any of these or you’re new to the game and not sure how to approach any of these, then it’s likely you’re suffering from information overload.

The Cost of Ignoring

What you don’t know could be hurting you. Whether it’s a company delaying adoption of telematics even though they need it, or another company with a telematics solution that isn’t using it to the full extent, both are losing out on valuable insights and the related productivity, safety, and financial benefits. These lost cost-savings opportunities are also known as the Cost of Ignoring.

The saying used to be “Time is money” but today it’s “Data is money.” Ultimately, when not taking advantage of data, you’re cutting into profits.


How to Handle Information Overload:

  1. Take a step back: Stop whatever you are doing take a step back and review your goals.
  2. Establish a clear goal: Have a clear goal of what you want to get out of the data, even before you look at it.
  3. Set realistic expectations: Ask yourself: Do you have the bandwidth to procure, analyze and make critical decisions with the large amounts of data available?
  4. Start small: One of the biggest issues a new user faces when starting out with telematics is data overload, so it’s okay to request a limited amount to start.
  5. Get organized: Most of the systems allow you to save the filters and groupings so that they can be reused.
  6. Tidy up: Sanitize the data. Is the information you have accurate and does it make sense?
  7. Automate your reports: If you find the wealth of information hard to use in your daily business, try using groups.
  8. Take advantage of dashboards: MyGeotab exception rule reporting can take a large stream of data and turn it into actionable dashboard reports.
  9. Seek help from your partners: Not only can we provide you with copious amounts of your own data, but we will also be able to send you datasets for similar features such as geography, vehicle type, industry type by vehicle, etc.


By working with a long-time industry veteran like USA Fleet Solutions partnered with Geotab, you’re partnering with businesses that provide a wealth of knowledge on best practices so that you can get your return on investment and improve your fleet operations. When it comes to challenges like information overload and taking the mindset of “data is money,” our experts are here to help you cope with these hurdles, allowing you to move straight to the benefits.

Posted in: Fleet Management, GPS Tracking, Telematics

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